We’ll be talking about intellectual property and design at the Brera Design Days, Milan’s design week happening on 12-18 October 2018 in the city’s Brera design district.

Design has made a massive contribution to the ability of Italian enterprises to innovate and grow in every industry. But the competitive advantage that can be acquired through design is in jeopardy unless the intellectual property rights it gives rise to are adequately protected.

Società Italiana Brevetti has organised a talk on Design as a driver of innovation and key to marketing: protection and competitive edge to take place on 16 October 2018 from 11 a.m. to 1.30 p.m. at the Microsoft House in Viale Pasubio 21 in Milan.

The event takes the form of a roundtable discussion between intellectual property experts and representatives of leading Italian design-centred enterprises.

Access to real business experiences will help to point out which forms of protection are applicable to design, where the boundary lies between three-dimensional trademarks, design rights and copyrights, and how important it is to be aware of the interaction between the different intellectual property rights in a design.

A food design lunch break is to follow the roundtables.