We believe that fighting counterfeits is also about talking to young people about the dangers of buying fakes.

So does INTA, the International Trademark Association, that has honoured our partner Lorenzo Litta with a 2016 Volunteer Service Award in recognition of his efforts in favour of the Unreal Campaign.

Lorenzo has received the “Award for Advancement of the Association” with the following motivation

“In addition to co-chairing last December’s ground breaking Geographical Indications Conference in Rome, Mr. Litta serves as the Europe Subcommittee Chair for the 2016-2017 Unreal Campaign Committee term and works diligently to organize student engagement events in Europe. Through these events, INTA members engage directly with students, educating them on the importance of trademarks and the dangers of counterfeit goods. Earlier this year, Mr. Litta helped to organize the first Unreal Campaign event in Rome, Italy, and continues to work on organizing additional events in this region. Mr. Litta has been instrumental in spreading the Unreal Campaign message and raising awareness of the campaign across Europe, both to fellow INTA members and the public-at-large. In doing so, Mr. Litta has helped INTA to achieve its strategic objectives of member satisfaction and outreach to public stakeholders.”

24 October 2016